WhatsApp has come up with its new business App which targets to help small and medium enterprises to improve connectivity with their customers by establishing an official existence on the platform, same how companies have a Facebook Page.
Presently in the US, Indonesia, Italy, Mexico, and the UK, the app is expected to “mount around the world in the coming days.”
App will be featuring Business Profiles, smart messaging, and more
The app will attribute business outlines where companies can point their business description and contact figure. It will also be configured with smart messaging tools for sending preset greeting messages and quick replies to the FAQ. Business holders can also view statistics and general metrics of what is going for them on the platform. Some businesses will also get their account verified over time.
Users can block Business Accounts from spamming
For users, Business profiles will be signed as Business Account so that they know they are being communicated by a company.
They can also block the profiles they don’t want to get connected with and can report accounts for spamming them.
People who have personal WhatsApp profile and want to create a Business profile can simply download both the apps and register them with separate numbers on the same phone.
BookMyShow, MakeMyTrip is first Indian companies to partner with WhatsApp Business
In a pilot program, the company had first announced the app’s arrival in September 2017.
Companies like BookMyShow and MakeMyTrip participated in the beta testing by sending booking confirmations via WhatsApp.
Further users can also expect other companies like Ola and OYO to communicate with them via WhatsApp Business for a smooth customer experience.
WhatsApp Business might enlarge their connectivity with bigger companies for revenue generation
As we all know that personal WhatsApp profile is free so this app comes as a long-term plan for generating revenue.
Even though currently it will free, it later plans to tie-up with larger enterprises like airlines, e-commerce websites, and banks, and charge them for providing advanced tools to communicate with customers.
Till now the company, that was acquired by Facebook in 2014, for $19 billion, continues to offer its service without ads and service fee.