After being introduced in few countries WhatsApp Business App has now launched in India. This app offers a basic platform for small businesses to communicate with their customers. WhatsApp announced its plan in September last year, And few days back it was launched in many countries. It started its testing by partnering with companies such as BookMyShow, Netflix, and MakeMyTrip. The new app was first launched for small businesses in few countries including Indonesia, Italy, Mexico, the UK, and the US. The app initially experimented in India and Brazil ahead of its public release.
Like regular WhatsApp, WhatsApp Business app is also free and is available for download for two major platforms Android, and IOS. For Android, your phone should have android version 4.1 and above and for I Phone users IOS 9 and above is required. You can download it from Google Play Store and App Store respectively.
Aiming at small businesses and company, WhatsApp Business app allows companies to link with their customers and to be a part of the messaging platform that has over 1.3 billion worldwide users. Unlike the original WhatsApp app, This app allows users to create their own profiles by feeding information such as business description, email, or store addresses, and website.
It provides a smart messaging tool to let businesses use fast reply to frequently asked questions.
The app also has the option to send greeting messages to a new customer.
There are metrics such as the number of messages read and WhatsApp web to send and receive messages directly through WhatsApp.
Companies can even set away messages when they are busy and not in a position to reply.
Along with delivering the features which enable corporate communication for small businesses, WhatsApp is also planning to mark some businesses with Confirmed Account over time.